ROBERT PHARRÉLL
Creative Director & Arts Branding Consultant
Branding, Campaigns, Apparel and Merchandise for Arts, Education and Culture
I help organisations attract audiences, recruit students, launch programmes and strengthen their brands through strategy, messaging, creative direction and design.From campaigns and brand identity to apparel and merchandise, I turn organisational objectives into clear, distinctive creative that works across communications and physical brand experiences.
ABOUT ME
Award-winning Creative Director & Arts Branding Consultant specialising in Branding, Apparel and Merchandise.
I’ve spent more than three decades working across creative direction, branding, design and production for agencies, global brands, educational institutions, performing arts organisations, public sector bodies and growing businesses.Today, I lead selected creative direction and consultancy engagements through The Printwear Company Ltd, supporting arts, education and culturally-led organisations across branding, campaigns, communications, apparel and merchandise.My work can begin with an immediate requirement, such as a recruitment campaign, programme launch, performance or event, or with a broader need to strengthen an organisation’s identity, positioning and communications.Apparel and merchandise form a significant part of my practice. I help organisations develop uniforms, teamwear and merchandise as considered extensions of their brand, combining strategy and creative direction with practical product and production knowledge.This allows me to work across both how an organisation communicates and how its identity is experienced, from campaigns and visual communications to the apparel its people wear and the merchandise its audiences buy.
HOW I CAN HELP
Creative direction and design built around what your organisation needs to achieve.
I work with arts, education and culturally-led organisations on projects where communication, identity or brand experience needs to achieve something specific.That might mean recruiting students, promoting a performance, filling an open day, launching a programme, developing a merchandise range or strengthening how an organisation is positioned and presented.I bring together strategy, messaging, creative direction and design to develop clear, distinctive campaigns, communications, apparel and merchandise across digital, social, print and physical environments.Projects can begin with an immediate requirement or develop into broader brand, campaign, apparel and ongoing creative support.Where an organisation needs a structured brand and apparel identity, the work can progress through Brandworx® and into The Printwear Company’s production and apparel management infrastructure.
WHO I WORK WITH
For arts, education and culturally-led organisations that value strong ideas and distinctive brand experiences.
I work with organisations, institutions and creative teams across brand identity, campaigns, marketing communications, apparel and merchandise.Projects can begin with a specific creative requirement or develop into broader strategic and ongoing support.
Education & Universities
Brand identity, student recruitment campaigns, open days, programme launches, prospectuses, communications, apparel and merchandise across institutions and student communities.
Dance & Performing Arts
Creative direction, brand identity, student recruitment, auditions, performance campaigns, uniforms, teamwear and merchandise.
Arts & Culture
Brand identity, audience campaigns, programme communications, apparel and merchandise for cultural organisations, institutions, venues and audiences.
Events & Entertainment
Creative campaigns, event communications, audience engagement, event identity, apparel and merchandise that extend the experience beyond the event itself.
Brands & Agencies
Senior creative direction and design support across brand identity, campaigns, communications, apparel and merchandise.
SELECTED CLIENTS
Trusted by organisations across education, performing arts, cultural and commercial sectors.
CAREER HIGHLIGHTS
More than 30 years helping organisations communicate with clarity.
2026
Creative Director & Arts Branding Consultant
2019
Founder & Creative Director, The Printwear Company™
2018
Design & Print Partner, AO Copy
2003
Creative Director, Organised Confusion
2000
Art Director, Avon Cosmetics
1998
Graphic Designer
The Printwear Company™
From apparel strategy to implementation.
I’m the Founder and Creative Director of The Printwear Company™, a specialist apparel systems platform for dance, performing arts, education and culturally-led organisations.Through Brandworx®, Uniform Hub®, Artworx®, Printworx® and Printwear Live®, the company connects brand and apparel strategy with garment sourcing, production, ordering and ongoing management.This allows creative ideas to become practical, scalable systems for uniforms, teamwear, event apparel and merchandise.
Strategy defines the direction.
Creative direction builds the identity.
The Printwear Company™ makes it work.
CONTACT
Start a Conversation ↓
Whether you’re planning a recruitment campaign, launching a programme, promoting an event, rethinking your organisation’s brand, developing apparel or creating a merchandise range, I’d be interested to hear what you’re working on.Consultations + Project Enquiries ↓
+44 [0] 7985 681 688 | [email protected]
Based in Leicestershire. Working across the UK and internationally.